Instagram has launched a dedicated app for Apple TV, allowing users to watch Reels, longer creator videos and live shows directly on their television screens. The new app expands Instagram’s video experience beyond smartphones and tablets, making it easier for users to enjoy content on a larger display.
The Instagram app is available to download for free from the Apple TV App Store. It requires tvOS 26.0 or later and supports cross-device playback, allowing users to resume watching content across supported screens.
Instagram on Apple TV: Features and Availability
The new app focuses primarily on video discovery and playback rather than replicating the entire Instagram mobile experience. Users can explore videos from their favourite creators, discover new content and watch longer videos and live shows from the comfort of their living rooms.
Instagram is positioning the television experience as a more social way to enjoy content with friends and family. Instead of sharing a small smartphone screen, viewers can watch videos together on a television.
The app also supports continuing playback across devices, making it easier to switch screens without losing track of what was being watched.
How to Download Instagram on Apple TV
Users with a compatible Apple TV can find Instagram in the App Store and install it directly. The app is free, although optional in-app purchases are available.
Instagram’s arrival on Apple TV follows its expansion to Amazon Fire TV devices, Google TV and Samsung smart TVs. The move highlights Meta’s growing focus on bringing video content to television audiences and competing for viewing time in the living room.
Overall, the Apple TV launch gives Instagram users another way to watch Reels and creator content without relying on screen mirroring from a phone.
